3. what kind of media institution might distribute your media product and why?
Publishing:
one publisher that i think would publish my magazine would be Bauer media, as the are one of the leading magazine publishers, and would want to publish my magazine. However they already own music magazines that are similar to mine (for example Kerrang) so they might not need to, and also Bauer media are a family owned business set in Germany.
However a more suitable company that is more willing to publish my magazine would be IPC media.
IPC media is the UK’s leading consumer magazine and digital publisher. They have more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile and tablets. They engage with 26 million UK adults, almost two thirds of UK women, and over 40% of UK men. Their website reaches over 25 million global users every month.
IPC would choose to publish my magazine, because even though they already have a successful music magazine (NME), my magazine is a different genre of music that they talk about. So because my music magazine talks about the different genres of music, they are able to reach out to a wider target audience.
However their audience consists of mainly females, and my target audience is mainly males, but that does not mean that I am not able to reach out to my target audience as 40% of UK men also read their magazines.
Also because they reach over to multiple platforms, they are able to reach out to the younger audience that I have targeted, as the younger audiences would have most of the latest technology, and would be able to reach my content that I have created online, and would be easily accessible for the my target audience also.
So in conclusion they would choose my product, as they are a English company, and are the biggest in the country, they are able to reach out to my a UK audience, also as they publish across multiple platforms easier for the younger audience. Also IPC are also to reach out to a larger audience
However a more suitable company that is more willing to publish my magazine would be IPC media.
IPC media is the UK’s leading consumer magazine and digital publisher. They have more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile and tablets. They engage with 26 million UK adults, almost two thirds of UK women, and over 40% of UK men. Their website reaches over 25 million global users every month.
IPC would choose to publish my magazine, because even though they already have a successful music magazine (NME), my magazine is a different genre of music that they talk about. So because my music magazine talks about the different genres of music, they are able to reach out to a wider target audience.
However their audience consists of mainly females, and my target audience is mainly males, but that does not mean that I am not able to reach out to my target audience as 40% of UK men also read their magazines.
Also because they reach over to multiple platforms, they are able to reach out to the younger audience that I have targeted, as the younger audiences would have most of the latest technology, and would be able to reach my content that I have created online, and would be easily accessible for the my target audience also.
So in conclusion they would choose my product, as they are a English company, and are the biggest in the country, they are able to reach out to my a UK audience, also as they publish across multiple platforms easier for the younger audience. Also IPC are also to reach out to a larger audience
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